The company that perfects Data Visualization in Virtual Reality will be the next Unicorn

Have you ever thought to see your company dashboards in 3D? Do you want to grab some scorecards?
This is a thought for a product that can make you feel the data better:

Fortune 500 companies are investing staggering amounts into data visualization. Many have opted for Tableau, Qlik, MicroStrategy, etc. but some have created their own in HTML5, full stack JavaScript, Python, and R. Leading CIOs and CTOs are obsessed with being the first adopters in whatever is next in data visualization.

The next frontier in data visualization is clearly immersive experiences. The 2014 paper “Immersive and Collaborative Data Visualization Using Virtual Reality Platforms” written by CalTech astronomers is a staggeringly large step in the right direction. In fact, I am shocked that 1 year later I have not seen a commercial application of this technology. You can read it here:

The key theme that I hear at technology conferences lately is the need to focus on analytics, visualization and data exploration. The advent of big data systems such as Hadoop and Spark has made it

Picture Source: VR 2015 IEEE Virtual Reality International Conference 

possible – for the first time ever – to store Petabytes of data on commodity hardware and process this data, as needed, in a fault tolerant and incredibly quick fashion. Many of us fail to understand the full implications of this inflection point in the history of computing.

Storage is decreasing in cost every year, to the point where you can now have multiple GB on a USB drive that 10 years ago you could only store a few MBs. Gigabit internet is being installed in cities all over the world. Spark uses the concept of in memory distributed computation to perform at 10X map reduce for gigantic datasets and is already being used in production by Fortune 50 companies. Tableau, Qlik, MicroStrategy, Domo, etc. have gained tremendous market share as companies that have implemented Hadoop components such as HDFS, Hbase, Hive, Pig, and Map Reduce are starting to wonder “How I can I visualize that data?”

Now think about VR – probably the hottest field in technology at this moment. It has been more than a year since Facebook bought Oculus for 2Billion and we have seen Google Cardboard burst onto the scene. Applications from media companies like the NY Times are already becoming part of our every day lives. This month at the CES show in Las Vegas, dozens of companies were showcasing virtual reality platforms that improve on the state of the art and allow for a motion-sickness free immersive experience.

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