Hotel Sentiment Dashboard – Experiment PoC

Online review sites are the world’s repository of customer opinion – every day, hundreds of thousands of customers give publicly available feedback on their experiences with businesses. With customer opinion available on a scale like this, anyone can generate insights about their business, their competitors, and potential opportunities.

But to leverage these sites like this, you need to understand what is being talked about positively and negatively in the text of hundreds or thousands of reviews. Since analyzing that amount of reviews manually would be far too time consuming, most people don’t consider any kind of quantitative analysis beyond looking at the star ratings, which are too vague and can be frequently misleading.

Here is an example of a PoC built to visualize Sentiment Analysis from some random EU hotels:

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